Hip hop is an ever-evolving universe. Staying relevant in the game is not a picnic. Time and time again, we’ve seen artists getting hyped for a season and then losing their charm before they can make it to the big leagues. Even more heartwrenching is to see artists making great music but not being able to keep up. How would they? Writing a rad song, especially rap, is not a cakewalk; it takes time. Time spent on tours, shows, in studios, with producers, and a jillion other things on the frontline where an artist’s face is required.